Understanding TikTok as a Music Promotion Platform TikTok has rapidly emerged as a formidable platform for music promotion, primarily due to its extensive reach and unique algorithm that prioritizes engaging content. With over a billion users worldwide, TikTok presents musicians with an unparalleled opportunity to connect with a diverse audience. The app’s format allows for … Read more
The Basics of the Music Industry The music industry is a complex ecosystem that involves multiple key components working together to create, distribute, and promote music. At the core of this industry are record labels, music publishers, and performance rights organizations (PROs). Each of these entities plays a vital role in ensuring that music reaches … Read more
Understanding the Myth of Overnight Success The notion of “overnight success” in the music industry has become a pervasive belief, often perpetuated by sensational media stories. However, the reality tells a different story. Most artists do not simply emerge into the spotlight without years of dedication, craft honing, and relentless networking. In truth, behind every … Read more
Understanding the Music Industry Landscape Music industry is a multi-dimensional ecosystem that is composed of different elements which together decide the career path an artist will take. First and foremost come record labels, who conventionally develop artists, market, and distribute music. These range from major corporations to independent labels, each offering distinct resources and opportunities. … Read more
