Music Insights

Stop Thinking Virality Means Success in Music—Here’s What Actually Matters

Understanding Virality in Today’s Music Landscape In contemporary music, the concept of virality has become increasingly influential, yet often misunderstood. Virality can be defined as the rapid and widespread sharing of a song or music video across social media platforms, such as TikTok and Instagram. These platforms have transformed how music reaches audiences, favoring short, […]

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Overcoming Creative Blocks: A Guide for Music Composers

Understanding Creative Blocks Creative blocks are interruptions in the flow of artistic expression that can occur at any stage of the music composition process. For composers, these blocks can emerge from various sources, significantly impeding their ability to create and innovate. One of the most prevalent causes of creative blocks is the pressure to produce

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